Editorial policy

over:heard radar is an independent brand-reputation observatory. These lines are binding on us.

1. Analyses are built exclusively from public sources, which are cited.
2. The full response analysis is public only for brands with no relationship to over:heard. The moment a brand claims its page, its response doctrine becomes private - permanently, whatever its payment status.
3. Nothing is ever removed in exchange for payment. Corrections and takedowns happen on editorial grounds only, and are free.
4. Coverage is neutral: paying clients and non-clients are treated identically. Paying never removes coverage; not paying never triggers any.
5. The right of reply is free and permanent (the Brand Note). Claiming a page is free for life.
6. Never natural persons - brands and organisations only. We never @tag a brand on social media.
7. Data retention is fixed (3 years of inactivity) and is never used as commercial leverage.
8. A reported factual error is corrected or retracted within 24 hours.

over:heard radar by wise:able - overheard.co